~ MamakTalk ~: Twitter May Soon Launch The Paid 'Super Follows' Program

2021年6月7日星期一

Twitter May Soon Launch The Paid 'Super Follows' Program

Twitter is working on a new feature called Super Follows that would allow users to charge their followers for access to additional content. The company announced this plan in February this year. It appears the social network biggie has made significant progress over the past few months. App researcher Jane Manchun Wong has shared screenshots revealing what the new feature will look like. Twitter is seemingly preparing to start testing Super Follows among a small group of users ahead of launch.

Twitter may be close to launching the Super Follows feature

According to Wong, Twitter’s Super Follows feature will be only available to users who are at least 18 years old, have at least 10,000 followers, and have posted at least 25 tweets in the past 30 days. Eligible users can join this program allowing their followers to subscribe for exclusive content. Super Followers will likely be charged $4.99 per month for access to the additional content. They will get special recognition with labels that will distinguish them from the rest of the followers.

Talking about content, Wong’s research reveals that Super Follows users can choose from various categories to describe their content. The list includes sports, news, photography, music, film & television, health & fitness, podcast, tech, fashion, gaming, and many more.

They can further choose one or more platforms where will they create the exclusive content for their Super Followers. The options here include Facebook, Patreon, Twitch, YouTube, and a few others. As Wong notes, “adult content” and “Only Fans” are also the options for content categories and content platforms respectively.

Super Follows users also require to describe how they plan to use the feature. Like what exclusive content they will offer to their Super Followers, etc. An optional feature further lets users provide their demographic information, including ethnicity/race and gender identity. Twitter says it will use this information to analyze the diversity of creators in the Super Follows program.

It’s unclear when Twitter plans to officially launch the Super Follows program. The latest leak suggests the company is very close to it. Once the new feature goes live, it will provide users with yet another monetizing tool on the platform.

Last month, it began testing Tip Jar, which lets users offer tips (one-time direct payments) to their favorite creators or personalities on Twitter. Users can make the payment over several supported payment options including Cash App and PayPal. While Twitter doesn’t take a cut of Tip Jar payments, it will likely take some commission from the Super Follows subscription. We’ll have to wait for the official confirmation on that.