
Thanks Niek and Pro Sony!

Thanks Niek and Pro Sony!







Thanks 3_nity, Dan and shnam!

The move from ‘26.1’ to ‘26.3’ based firmware is very likely to indicate that this is the long-awaited Marshmallow build. We hope that the update includes adoptable storage, as it is a phone that really needs it, especially the 8GB variants. We’ll let you know once it starts to roll, it shouldn’t be too much longer now.
Thanks Julius, Marko and xezrunner!

The above information reveals a specification set that is very similar to that of the Xperia X Performance. This includes a phone that is powered by the Snapdragon 820 (MSM8996) chipset and has a resolution of 1080 x 1920 pixels. GFXBench pegs the display at 5.1-inches, but the site is often wrong about display sizes so we wouldn’t read too much into it.
Other specs highlighted include 3GB RAM, 32GB internal storage, a 23MP rear camera and a 13MP front-facing camera. If these specs hold up, it will be interesting to see how the handset differs from the Xperia X Performance. We may see a departure from the 5-inch display size of the X Performance or we could see a new design altogether. The likely announcement for such a device is expected to be during IFA in early September. We’ll keep you posted with further developments once we have them.
Thanks Ben!

Qualcomm says that the Snapdragon 821 will not replace the Snapdragon 820, but will sit alongside it. Qualcomm expects to see devices shipping with the Snapdragon 821 during the second half of 2016, whether we will see this in a Sony Xperia device remains to be seen.

, Best Buy and B&H. Sony has been criticised for the high pricing of the Xperia X, so the price cut does not come as a surprise. It will be interesting to see whether we see similar cuts in other markets too.
Thanks Patrick!

The cameras of each phone were compared against various conditions such as normal daylight, macro, dynamic range, night shots and front-facing pictures. The Xperia X Performance holds up pretty well according to the team at Manila Shaker, picking up their best pick alongside the Galaxy S7. Hit the source link for the full range of comparison shots, but you can check a few crop comparisons below.
Via Manila Shaker.




We have known for a while that Sony’s product strategy revolves around the premium smartphone segment. One slide below highlights the opportunity, showing that there are very few competitors in the premium segment ($250+) versus the entry/mid-tier segments.
However, what hasn’t been made clear up until now is that Sony Mobile also has a regional strategy. Sony did say previously that it was refocusing on certain geographies, but never made it clear exactly which regions it would target. Sony has now confirmed that it expects to defocus on select regions – it explicitly says it expects its businesses in India, USA, China and Brazil to shrink.
Part of the reason for this is that Sony expects FY15-17 CAGR smartphone growth from India, China, Brazil, Indonesia to be just 0.3%. This compares to Sony’s estimate last year of +8.1%, showing just how much expectations have changed in a year.
Sony will instead look to focus its growth on East Asia (including Japan), Europe and the Middle East. Sony expects to ‘preserve’ its Latin American business and other Asia Pacific regions. You can check out the rest of the slides below, although we don’t learn too much else that we didn’t already know.
So if you are a Xperia fan from one of the regions that Sony plans to ‘defocus’ on, how does this news make you feel? We’d love to hear your thoughts in the comments below.