Sony’s mobile division hasn’t been doing all that well lately, well, for quite some time now actually. Despite the fact this Japan-based company is making really compelling devices, their sales haven’t exactly been the best last year. Sony had to cut costs and fire some people, and it seems like they’ll be forced to do the same again soon. The company said that they’ll fire 1,000 people in Sweden according to Swedish Radio, read on.
This Japanese company will cut 1,000 positions in Lund, a city located in southern Sweden. Sony Mobile has about 1,800 employees and 400 consultants in Lund, and it seems like that number will shrink in size really soon. Back in January, Sony management in Tokyo said that the company plans to cut 2,100 jobs worldwide, and it seems like Sweden will be a big part of those plans. As a side note, 800 people reportedly already lost their jobs in China recently. The Swedish Association of Graduate Engineers has 850 members at Sony in Lund, and they were of course not pleased with this news. The association went on record and said that the job cuts are “regrettable”, and has also called for joint action by the local government and corporations in order to assist in this matter.
Sony has said last year that they will put more focus on high-end devices and the U.S. market in 2015. The company has also announced that they’ll leave the Chinese market, which is a reasonable decision considering the amount of competition and solid extremely low-priced devices in that Asian country. It remains to be seen where will Sony go from here and whether they’ll be able to get back on the right path. This Japanese company is expected to release their new flagship in the coming weeks, the Xperia Z4, which should help the company’s results at least to some extent.
It will be interesting to see what Sony has planned for this year as far as their Mobile division goes. In the meantime, let us know what you think about all this. Do you think that Sony will manage to find a way out of this? Do you like Sony’s device, perhaps own one?
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