The government of India has launched a policy called “Make in India” which attempts to entice manufacturers to open plants in the country for goods that will ultimately be sold there. Initially the policy is drawing a lot of attention, especially from smartphone manufacturers who see India as a prime market given its status as the fastest growing market on the globe at the present time. We have already seen companies like Xiaomi, Sony, and HTC comment that they are not only working on a sales strategy for the country, but that they are looking at opening manufacturing facilities in India as well. Marcus Frost, Motorola Mobility’s global senior marketing director for Europe, the Middle East, Africa and Asia Pacific says the company is exploring “the possibilities of India manufacturing, considering we are significantly growing sales in India and the smartphone market here holds enormous potential.”
The Indian market is growing quickly on the strength of low- and mid-tier devices, so Motorola is in a good spot relative to that market with their Moto E and Moto G devices. Motorola currently holds about 3% of the Indian smartphone market, which trails behind leaders like Micromax and Samsung and even other companies like Sony.
Motorola has operated a manufacturing facility in India in the past, although that plant was shut down in 2013 as part of cost reduction efforts while under Google ownership. Sources say the plant is idle and could spin back up rather quickly if Motorola wanted to go in that direction. Motorola also has a research and development facility in Bengaluru, India.
Front says that while Lenovo is now Motorola’s parent company, and the two parts of the whole actually compete against each other in the Indian market, the Motorola global team will work independently to make a decision as to whether production in India fits in with their global strategy.
source: The Economic Times
Come comment on this article: Motorola joins the “Make in India” fray
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