Verizon will play the price-cutting wars conservatively

With mobile carriers looking at cutting prices to woo new customers or to keep current customers, it’s becoming a customer’s market. With every carrier playing a game of price cutting chicken and doubling data, cutting prices and throwing around all sorts of promotions. However one of the larger four, Verizon looks to be blinking at the other carriers’ stares.

Verizon will continue to play the price-cutting game but will do so on a conservative manner by not overacting to rival carriers price cuts. Even so Verizon isn’t hesitating with its on series of promotions. New and existing cuystomers who choose the $80 per month More Everything plan will get 10GB instead of 6GB. Those that go with the $100/month plan will get 15GB instead of 10GB.

Verizon is also looking at deploying AWS spectrum to help with LTE performance during heavy usage times focusing on customer experience versus speed.

Verizon will have to do something in the wake of T-Mobile‘s addition of millions of new subscribers. While Verizon boasts the most coverage, expensive prices will force customers to look elsewhere, especially at those with non-contract options.

source: Fierce Wireless

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