Although Verizon CFO Francis Shammo just recently indicated the carrier was not planning to chase after price-sensitive consumers in response to pressure from T-Mobile and Sprint, the company is still making moves to entice new subscribers with some special promotions. The company is bringing back a couple promotions for their More Everything shared data plans.
According to Verizon, they will be offering their 10 GB plan for $80 per month, which is down from the current price of $100 per month, but is consistent with what that plan ran before Verizon made several price adjustments earlier this year. They are also bringing back a 15 GB plan which will run $100 per month, which is cheaper than the 14 GB for $120 or 16 GB for $130 plans they currently offer.
A Verizon spokesperson, Debi Lewis, noted that Verizon offers different promotions throughout the year and now just happens to be the time for these two deals. She indicated they would only be available for a limited time and that there was no defined end date for their availability.
Some analysts think this latest move is in response to the first quarter results and pressure being exerted on the market, Verizon in particular. The offers will likely put even more pressure on Verizon’s average revenue per account, an industry-wide trend affecting all carriers.
source: Fierce Wireless
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