At the Geneva Motor Show 2015, Lamborghini is present and showing off their new Huracan automobile. To help give potential customers a feel for what the car is like, the automaker partnered with Samsung to create a virtual reality experience using Samsung Gear VR devices. Paired with Samsung Galaxy Note 4 phones, Lamborghini is giving attendees the chance to strap on Gear VR, some headphones, and plunk down in a Huracan that is on display to experience how it feels to drive the supercar.
The experiences made available through the Gear VR include driving along a cliff edge on the coast of Italy, through the town of Amalfi, or taking in a lap or two on the Imola race track. In the video below, Samsung and Lamborghini capture the impressions of the experience by participants. They seem to be quite impressed with the ability of Gear VR to put them in the middle of the action and when combined with the sounds, they truly felt immersed in the experience.
Click here to view the embedded video.
source: SamMobile
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