Since the film only saw a very limited release in theaters (and there were was still plenty of controversy surrounding that) it only brought in about $2.84 at the box office, which is pretty low. For comparison, Seth Rogen’s “This Is The End” made $20.7 million on its opening weekend in theaters.
Sony is estimated to have spent about $80 million making the movie, so it’s currently still in the hole on getting a return on the movie. The $15 million doesn’t completely even things out, but it’s a start. There are still other sources of revenue for the movie, including iTunes and Microsoft’s online store, but according to the report Google Play and YouTube made up a majority of revenue for the movie.
Nothing about this movie’s release has been normal, but it’ll be interesting to see if movie studios will be more willing to test the waters for digitally releasing movies the same day as theaters. There’s clearly some market here, but it remains to be seen if it’s profitable enough to replace the traditional box office model.
Did you rent or purchase “The Interview” since it was released last week?
source: Bloomberg
Come comment on this article: The Interview was the top selling movie in 2014 on Google Play and YouTube
