Times are getting a little tough over at Samsung. Profit is declining and executives are seeing their pay slashed. The company relies heavily on its mobile division and that is where changes are going to be made. Next year, Samsung confirmed it will be reducing its smartphone lineup by 25% to 35%. Samsung would like to streamline everything in an effort to be cost efficient.
Demand for Galaxy devices is in limbo and Samsung would like to focus on select models. Right now, there are far too many Galaxy devices available in various names, sizes, colors, and markets. It is undeniably messy and confusing for consumers. Focusing on select models will provide proper attention and promotion across the board. It clears confusion for consumers because there will be actual differentiation.
Samsung remains as dominant as ever in markets like the United States. But in markets overseas, competitors are pushing back. Low-cost devices, from hardware manufacturers such as Xiaomi, are giving Samsung a run for its money. Reducing its smartphone lineup will give Samsung’s low-cost devices the push they desperately need to be competitive.
Come comment on this article: Samsung reducing smartphone lineup by up to 30% next year
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