This chart from Capgemini’s recently released “Cars Online 2014″ report captures how digital is reshaping existing paradigms of car purchasing in growth markets like China. Contrary to established markets like the US where only 34% of consumers are willing to purchase a vehicle online, China leads all countries with 61% of consumers willing to buy a car online. With brick & mortar infrastructure still lagging behind the demand of China’s burgeoning consumer class, this trend in car sales is something already reflected in the rapid adoption of ecommerce and mobile commerce across the country. Even with the rapid expansion of dealerships, major auto brands have undertaken aggressive offline strategies bringing vehicles and brand experiences to less developed regions, and it could only be a matter of time before test-drives are brought to consumers via WeChat. [Capgemini]
凯捷中国(Capgemini)在最新的汽车在线2014报告中说明互联网的发展如何改变我们的生活方式和交易模式。在购车的电商环境中,成熟的市场不一定代表对网路购车的意愿高昂。以美国为例,仅有34%的人愿意在网路上购车。相对而言,中国则位列第一,并共计有61%的用户愿意在网路上购车。在中国,线下的汽车经销商发展远不及中国人的购车速度及意愿,可能的原因为中国人对电商的高度接受度和智能手机上完成购买的习惯。尽管展厅仍在紧锣密鼓地发展中,大型的汽车品牌则积极地将品牌及汽车的线下体验带往第三、四线城市,预估试驾体验在微信开发也会在不久的将来实现。[Capgemini]
61% of Chinese consumers are willing to purchase a car online.
