Boxer Carl Froch goes toe-to-toe with SmartWatch 3

The Sony SmartWatch 3 has been put through its paces by former four-time super middleweight world boxing champion Carl Froch. The new campaign from Sony is part of a new European fitness campaign where Froch shows how the SW3 can track and encourage fitness use. The video below shows Carl Froch speaking to Carly Rowena, a fitness vlogger and personal trainer, to see how he trains and analyses his fitness over a week using the SW3 and dedicated apps such as Sony Lifelog and Endomondo.

In particular, it highlights the Android Wear-powered SmartWatch 3’s ‘smart running’ capability i.e. being able to exercise without having to lug around a smartphone with you. This is achieved by using the native GPS in the SW3, as well as on-board storage for music playlists and the ability to sync with a Bluetooth headset. In addition, the inclusion of IP68 certification for water and dust resistance results in the SW3 as being a great all-rounder when it comes to Android Wear devices.

Carl Froch had this to say about the partnership: “When Sony Mobile asked me to be their European fitness ambassador on this campaign I had to say ‘yes’. My fitness has always been a crucial part of my daily life – when I was a pro boxer and even now that I‘m retired. Since stepping away from the sport, I’ve been looking at new ways to stay fit, and SmartWatch 3 is a great piece of technology that I’ve built into my regime to track my training and help me prepare for any comeback I may have in the near future.”

Via Sony Mobile Blog.

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