Following up on an announcement a few weeks ago at the Game Developers Conference, Google is make the new Play Games Player Analytics tool available to all developers through the Google Play Developer Console. The Analytics tool will help developers manage their business to revenue targets, identify hot spots using metrics to develop new game updates, and understand how players are progressing, spending and churning.
Google is making the Analytics tool available for no additional effort for developers who are using Google Play game services in their titles. All they need to do is visit their Google Play Developer Console to access the reports generated by the tool. If a developer is not using Google’s game service, they can add this tool with a few lines of code added to their game, although it appears this will also add Google Play game services to a title.
Besides the basic reports and metrics, developers can also get access to a Sources and Sinks report if they enable Events from Google Play game services.
The revenue target tool gives developers the ability to set a daily goal for revenue. The report will then show Target vs Actual data. A Business Drivers report gives developers benchmark data so they can see how their game stacks up against the competition. Other reports will show player retention statistics and another will help developers identify which parts of a game players are struggling with or where they enjoy spending their time.
The Sources and Sinks report can be used by developers to analyze the in-game economy they have created in their titles. The data will show how players are earning rewards and how they spend them.
For game players, this should mean even better games and game updates hit the market as developers have more information and data to support their development strategy.
source: Android Developers Blog
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