Almost every carrier and hardware manufacturer has some form of an incentive program to gain customers. Whether it is paying for fees or offering credit for old devices, consumers have it made to get value when making a decision. Apple, however, has not entered this kind of territory. The company has long had its Apple Reuse and Recycle Program but that kept trade-ins restricted to its own products. That will all change as Apple is preparing a more generalized trade-in program.
Owners of non-Apple smartphones will be able to recycle and trade-in their devices for credit from Apple, according to 9to5Mac. The company-issued gift cards that accompany the trade-in are tasked with converting consumers into buyers of an iPhone. The value of the devices being swapped is based on both looks and operative status.
Training for the new program starts by the end of this week with a launch scheduled in the coming weeks. To make the trade-in process as seamless as possible, Apple employees in retail locations will offer to port contacts to a consumer’s new iPhone. All other data must be moved manually by the device owner.
When Apple launches this trade-in program, will you be interested in jumping ship from Android? Let us know in the comments.
Source: 9to5Mac
Come comment on this article: Apple preparing trade-in program to lure Android users
