Our quick thoughts on Sony’s “Welcome to the New World” video
1) A very thin piece of electronic hardware is teased at the beginning, which is possibly a new tablet (or maybe a smartphone). The fact that the hand looks to lift the device suggests this is a mobile device rather than a television for example.
2) Pressing number ‘5’ on the lift: Sony’s CES 2015 press conference takes place on 5 January 2015.
3) A girl eating a lollipop (this one is obvious): It hints that Sony is ready to show its version of Android 5.0 Lollipop to the world.
4) Sound waves: Could Sony be introducing new sound technology to its mobile devices?
5) A chameleon in different colours: Could be camera or display related.
6) “BRILLIANCE” written in coloured lights: Once again, perhaps something to do with the display.
7) Paris by day and night: Could be hinting at low-light camera capabilities.
8) Shadow of a knight fighting a monster, whilst a girl in the foreground holds a mobile device: Obviously mobile related.
9) A very thin glass separates two hands: Not sure what this one is about. Certainly too thick for mobiles, perhaps related to an upcoming television?
10) Guy sitting on a bench seeing a rainbow made by coloured puffs of smoke: This one could be anything including camera or display.
11) Women opening a door in a dark room and then a close up of the eye: WTF!? No idea.
12) Young girl with a close up of the eye: Look closely and you’ll see the silhouette of a phone.
13) Hairs on an arm standing up: Obviously to signify we’re to witness something special.
14) Tears rolling down a cheek: Could be similar to above or have a wider more vague meaning.
15) Young boy listening to pregnant mother’s tummy: Signifies that something new coming is coming from Sony.
