Sony just can’t catch a break. First, the “scandal” surrounding the now-canceled Seth Rogen film The Interview has shed light on all sorts of internal quibbling at Sony Pictures Entertainment, and the studio has been embarrassed and hostile in response.
On top of that, the script for the upcoming Bond film Spectre has also been leaked. The film only started production last week. Now, related to that, there’s another leak – albeit ostensibly minor – surrounding Sony’s product placement in the next James Bond film, which looks suspiciously like a futuristic Xperia Z4.
If you’ve paid attention to the recent slate of Bond films, Sony products are ubiquitous. In James Bond’s world, every citizen, government agency, and evil mastermind uses a Vaio computer (RIP) and various Sony phones. iPhones do not exist in this Utopian society.
As part of the product placement deals, Sony provides mock-ups and schematics of the products to be used in the film. Look at the other concept below. It has a mirrored bezel and back casing that appear to change the entire phone’s color based on the image on the screen. That’s pretty dang cool.
Another rendering demonstrates a soft back:
We’ve seen plenty of Z4 leaks with no indication that these concepts are anything beyond pie-in-the-sky ideals. Still, it would be great to see these ideas come to production models. And if Mr. Bond will be required to use one, why wouldn’t Sony want to show off the very phone that movie patrons can then rush out to purchase after 007 does away with the latest baddie?
Lastly, if you’re into the internal back and forth on product licensing, there’s some great discussion on the fees paid in the link below, including $5M that Mr. Daniel Craig purportedly gets paid just for holding the dang product. Sure, he may be a cold, womanizing orphan that lost his only mother figure in has last outing, but James Bond is raking in endorsements right and left.
Source: Gizmodo
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