The battle of the VR headsets now includes Facebook, Sony, probably Microsoft, and Samsung…but Samsung has just made an interesting move with the launch of its Gear Milk VR streaming service.
Samsung’s streaming service addresses a concern in the VR market: Everyone is adopting or creating these fancy new devices that have some pretty great demos available at big events, but there isn’t much actual content out in the real world for people to use yet, and that content needs to be there to generate demand. So far, all we have is a lot of interesting ideas.
Milk VR is Samsung’s attempt to turn some of these promises into real products. It can stream a variety of different videos (which are created and distributed by others) into the Gear VR device. These videos are available in 360-degree glory, and currently divided into several different categories such as music, sports, action, and lifestyle.
All right, so it’s not exactly an immersive video game or an interactive training module, but Milk VR does help get some real content out into the world with an eye on good timing. Sure, a music video may not be the best option for 360-degree video, and in sports most of the action only happens in one direction, but this of the other possibilities. A video of a safari, or Times Square at New Year’s, or a diving expedition, could definitely be worth the experience.
The Milk VR creation is also notable because, much like YouTube, it provides a space for people, businesses, and other organizations to create their own VR videos and share them with others. This is an innovative approach to the VR market, and could lead to a lot of creativity in the coming years and more people start getting creative.
This VR streaming service is free, but you need a few products to make it work. Up first is the $200 Gear VR, of course. However, you will also need to use a Galaxy Note (Note 4 or newer) along with it.
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